For more than ten years ESPM SP has partnered with CIETEC, linked to IPEN USP, to develop brand design for startups incubated there. Cietec is the largest center for innovation and technology entrepreneurship in Latin America and for 20 years has been preparing and putting innovative companies on the market. Due to its bachelor degree in Design, ESPM SP creates, develops and delivers visual identities to startups.
These are designed by students within disciplines, in an integrated project format and guided by teacher-designers.
This semester 14 brands and their respective manuals were delivered. Throughout the partnership, 317 brands were created and developed, with an average implementation close to 80%. The experience that links and vitalizes the academy / market integration is more than successful, developing conceptual, technical and socio-emotional aspects in the learning, innovation and entrepreneurship process.