ESPM's History

ESPM was born in 1951, when a group of advertising and media entrepreneurs, led by Rodolfo Lima Martensen, supported by the then director of Masp, Pietro Maria Bardi and the legendary Assis Chateaubriand, had the vision that only with a school of excellence would we have in Brazil a strong and developed communication industry.

It was the greatness of this ideal of our founders that ESPM was created, by the market and for the market. The school in which, ever since, “Teach who does.”

Throughout the years under the direction of Martensen, Hugo Scherb, Francisco Gracioso, Luiz Celso de Piratininga and José Roberto Whitaker Penteado, ESPM has reached the present day with campuses in São Paulo, Rio de Janeiro and Porto Alegre, about 15,000 students and 750 professors, 8 undergraduate, postgraduate, masters, doctorates.

Institutional Vision

Excellence in order to guarantee our students a training that equips them to obtain the professional success necessary to honor their alma mater. Perennial, because the school’s commitment to our students is that ESPM will be firm and strong, with the highest quality and reputation, ten, twenty, fifty years from now, in order to honor the diploma they will take from here.


The moment a student chooses us, and we accept him, we take on a commitment with him and his family for the rest of his life. Because the student and his family entrust us not only the monies money, that is already a lot. They also entrust us with four years of life.


And, as if that were not enough, they still trust us with what they have most valuable: the future of this boy or girl. While the adults who take the postgraduate courses, they put their hopes of a better life in us. It is difficult to imagine another sector with such responsibility.


The obligation to form well and prepare well is only the beginning of our commitment. Our former students will need ESPM not for the time of study, but for the entire professional life.


In 30 years they will need ESPM, their “Alma Mater”, to be firm and strong, recognized and valued. In 30 years our former students must be able to fill their breasts, raise their heads and say with pride, “I graduated from ESPM.”


That’s our commitment. Excellence and Perenniality. Seeking excellence and ensuring perenniality is the obligation of any school. Wow, especially because we’re not any school, we’re ESPM.

Our Mission

our purpose

Our Vision

Our Values