ESPM Center for Socio-Environmental Development (CEDS ESPM), the Ayrton Senna Institute and partners, promote the 2nd Marketing Forum Related to the Cause. The event present the best practices of the market, the consumer’s view on the subject and the preparation of future professionals.
Marketing Related to Cause is a movement that engages the business world – companies, NGOs and consumers – in actions that generate benefits for the whole society.
During the event, the Ipsos Institute presented the results of a quantitative survey that has mapped the opinions of consumers and experts on topics such as the importance of social responsibility and corporate engagement to causes, confidence in the work of NGOs and reasons for encouraging the consumer opts for the purchase of products related to sponsorship of causes.
This main theme of the 2nd Marketing Forum Related to Cause also featured English author John Grant, author of the award-winning The Green Marketing Manifesto, book on new directions in marketing in a cause-driven world.