Academic Programs
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Academic Programs

PhDs and Masters

ESPM boasts a strong program of both basic and applied research across disciplines. Doctoral and research-focused master’s degree programs are offered at our São Paulo campus. Recognized by CAPES (the Brazilian Federal Agency for Support and Evaluation of Graduate Education), our research programs are intended to train researchers and future professors who can successfully integrate into any national or international organization.

Doctoral and master’s students at ESPM leave with the ability to conduct original research and scholarship in their fields. These programs are constantly evolving at ESPM. Currently, we offer programs in different fields:

COMMUNICATION

PhD and MsC in Communication  and Consumption (São Paulo)

  • Communication, Consumption and Recepcion Contexts
  • Communication, Consumption and Logics of Production
  • Communication, Consumption and Technological Inovation

BUSINESS

PhD and MsC in Business (São Paulo)

  • Consumer behaviour and Marketing
  • International Management and Markets

CREATIVE ECONOMY

Master in Creative Economy (Rio de Janeiro)

  • Experience and innovation design
  • Management of creative economy clusters

Graduate Degree Programs

ESPM graduate degree programs are designed to serve professionals who want to improve their career prospects at companies, governmental bodies, and NGOs. Our graduate courses offer students the opportunity to deepen their knowledge in their fields of interest while significantly expanding their professional networks.

Our teaching staff is comprised of academically qualified professionals (all holding masters and doctoral degrees) who have significant work experience as well as a command of innovative educational methods. Our faculty brings a balanced approach to the ESPM graduate program that helps students develop a solid conceptual base, a pragmatic vision of real-world business challenges, and the ability to make critical decisions to solve everyday problems.

All courses are taught in Portuguese, with the exception of the MBA in Agribusiness and the International Executive MBA, which offers limited courses in English.

São Paulo

  • Executive MBA
  • Master in Marketing
  • Graduate Program in Digital Journalism
  • Graduate Program in Strategy, Innovation and Design
  • MBA:
    • Agribusiness
    • Consumer Behavior
    • Digital Marketing
    • Market Management
    • Real Estate Business
    • Sports Business
    • Trade Marketing

Rio de Janeiro

  • Graduate Program in Market Administration and Entrepreneurship
  • Graduate Program in Market Administration and Marketing
  • Graduate Program in Integrated Organizational Communication
  • Graduate Program in Marketing and Digital Design
  • Graduate Program in Film and Media Production
  • MBA:
    • Consumer Behavior and Business Strategy
    • Entertainment Management
    • Market Administration and Competitive Intelligence
    • Strategic Marketing

Porto Alegre

  • International Executive MBA
  • Graduate Program in Politics and Government Relations
  • Graduate Program in Retail Management
  • MBA:
    • Branding
    • Consumer Behavior
    • Digital Marketing
    • Fashion Marketing
    • Finance and Corporate Governance
    • Project Management
    • Sales and Relationship Management
    • Strategic Business Management
    • Strategic Leadership of Business and People

Undergraduate Degree Programs

The undergraduate degree programs at ESPM offer students an opportunity to develop their technical, strategic, and creative skills and knowledge base. Courses are based in three major disciplines: communications, management and marketing.

ESPM’s aim is to train leaders and professionals to make valuable contributions to society. In order to accomplish this goal, ESPM has a faculty that bridges the academic and professional world. Our professors, who all hold master’s and doctoral degrees and are actively engaged in their fields, strike a perfect balance between theory and practice.

The majority of courses are taught in Portuguese, but we do offer a limited number of courses in English each semester.

  • Business Administration
  • Advertising and Marketing Communication
  • Design
  • Film and Media Studies
  • International Relations
  • Information and Communication Technology
  • Journalism
  • Social Sciences and Consumption Studies

To know some projects developed by ESPM’s students, please see Forno.

Continuing Education Courses

ESPM offers short- and medium-term programs for students and professionals who wish to increase their knowledge in a specific area as well as gain new practical skills and theoretical knowledge. These programs are intended to benefit individuals who wish to explore new business areas, improve their job skills, change or expand careers, and get up to speed on current market trends. Our programs include the classic areas of business education as well as new trends in communication, marketing, and management.

Innovation and Creativity Center

With more than 50 different individual courses taught each year, the ESPM Innovation and Creativity Center at ESPM São Paulo is a cutting-edge center designed to inspire students to innovate, foster leadership, and uncover trends in today’s market. It’s an environment designed for originality, geared towards professionals who wish to work in a highly dynamic and creative work environment and lead the way for top global brands.

Summer and Winter Courses

During vacation periods, ESPM offers short courses in the areas of marketing, communications, digital, management, sales, design, and creativity. Some courses rotate around the country to cities that do not have campuses.

Online Learning

ESPM has produced online courses and other forms of digital learning with the goal of making educational content available to a national audience in Brazil. Currently, programs are only available in Portuguese.